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Research >
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Understand your industry and headings to devise the best ad program possible. Use this tool to explore and collect information about a specific heading and then merge the information in a single document to e-mail or print out.
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Heading Analysis is the breakdown of a selected heading that includes the number of display ads under that heading and a comparison of their
sizes.
Co-Op enables small businesses to tie-in their advertising with a manufacturer’s national advertising effort, which can help boost exposure
and brand recognition, enable a larger ad and the possible reimbursement for the entire ad.
Active Intermedia Heading Measurements compare the use of various media such as yellow pages versus direct mail, broadcast, newspapers and
magazines under a specific directory heading like “Restaurants”. Each category is broken down by the percentages of users who consider each medium in
their purchase decision, plus average purchases per month using the yellow pages.
Yellow Pages Association 9 Reasons makes the very compelling case for advertising in the yellow pages as a key part of marketing your business.
The information is segmented by heading or category and is supported by data provided by highly respected, impartial research organizations including Knowledge
Network/Statistical Research Inc. and CRM Associates.
SRI Data shows how US adults use the yellow pages to search specific directory headings and categories, including annual usage estimates, usage
by geographic areas, purchase predisposition, contacts, references and more.
Industry Views let you take advantage of special, commissioned reports to give you a competitive edge. Learn about consumer buying trends,
key business and industry developments and what succeeds most in your industry. 
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Idearc Media Corp.
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