Launching a successful new business is
greatly helped by customers knowing about you from the start. Idearc directories advertising, both print and online, offers the most cost-effective way to achieve this, because on
average, for every one dollar invested in yellow pages advertising it returns $21 in revenues.* Other media don’t compare. Give your business maximum exposure to ensure
customers understand why they should buy from you. Consider all of your options in both print and online to:
Put your business on the map. Make your ad stand out. A bigger, more colorful ad has impact that draws attention and phone calls. Design your ad to show
a solution, not a problem.
Give customers a reason to try you out. Use a coupon to motivate customers to come to your business then reward them with an additional discount or referral bonus if they send their friends or colleagues to you.
Be ready for customers around the clock. While your business is open during normal business hours, make certain they can reach you anytime through a Web site to get information about your business, ask questions or even place orders. Drive them to your Web site with a Web or email address in your directory and online ads.
Remember, 85% of people who use yellow pages directories also use the Internet to make purchase decisions and 45% of them end up buying from a merchant they found through the
directories.**
