There are many ways to attract new customers both from a geographic standpoint and through various niche directories. First off, consider how unique (or not) your product or services are. If you currently have customers who come from twenty or thirty miles away, your business is an excellent candidate for yellow pages advertising in nearby towns, cities and counties.

Use directory coverage maps to determine where you might have an untapped audience. If you have a service business, ask yourself how far you'd travel to acquire a good customer. If you offer something unique to your industry or are known for a particular specialty, consider using Specialty Guides to target a highly motivated audience. No matter what your business, there are a lot of customers out there who'd probably buy from you if they knew about your business. Put yourself in front of them with yellow pages solutions like:

	Community Directories
	Companion Directories
	Yellow Pages in Spanish
	Business-to-Business Directories
	Online Advertising at Superpages.com®
	Local Online Search
	Specialty Guides

For more information contact an Idearc Media Representative.